Kampgrounds of America Inc. (KOA) was recently named to Franchise Business Review’s first annual “Culture100” list. The list recognizes the top 100 franchise brands in a 2020 report on the Best Franchise Cultures. With over 500 locally and owned and…
KACEY MUSGRAVES, COUNTRY MUSIC’S LATEST “IT” GIRL, REMINISCES TO MEMORIES OF KOA IN HER LATEST HIT SONG. That’s why we at Kampgrounds of America were so thrilled and impressed when we discovered one of the major tracks on Musgraves’ album…
2020 NORTH AMERICAN CAMPING REPORT The annual North American Camping Report is an industry-leading research initiative that shares insights on the behaviors and attitudes of North American campers. The sixth iteration of the report – the 2020 edition – provides…
The Man With The Plans Doug Mulvaney, Director of Facilities Design, is the man with the plans at KOA. Whenever a new company-owned property or franchised RV park is built or upgraded, Doug is there with guidance, layout suggestions and…
Fall COVID-19 Edition of the North American Camping Report Shows Strong Camping Sector Growth Among a Tough Year for Travel Leisure travelers predicted in May that their first trip once COVID-19 travel restrictions were lifted would be a camping trip,…
May 27th Kampgrounds of America Satellite Media Tour netted a record 22 million media impressions in just two weeks. The tour was held at the Billings, Montana KOA Holiday, and featured KOA President & CEO Toby O’Rourke visiting live with…
Uptick in Business Began 3 Weeks Ago at Texas Campground John T. Baker II is a very patient man. The Texas native was a KOA franchisee for three years before he had the chance to turn a single spade of…
Kampgrounds of America used a Satellite Media Tour to promote camping throughout North America. The tour was held at the Billings, MT KOA Holiday and connected KOA with media outlets throughout the U.S. This year, KOA President & CEO…
A Few Minutes with Whitney Scott, VP of Marketing Take a few minutes to listen to our second installment of our VP of Marketing Whitney Scott, to discover a few reasons why more than 500 campgrounds have chosen to partner…
A Few Minutes with Whitney Scott, VP Of Marketing KOA’s Vice President of Marketing Whitney Scott, provides some quick tips on how to properly market your campground through a multi-channel strategy. This is the first of a two part series….
KOA commissioned a Special COVID-19 edition of the North American Camping Report to determine camper’s attitudes towards leisure travel as North America begins to re-open for business. The survey was conducted from April 27-30, 2020. The sampling methodology targeted a…
KOA VP of Franchise Services, Darin Uselman gives some quick tips on how to manage operations during these difficult times and the future outlook of camping. Watch the video here. This certainly isn’t “camping as usual,” but eventually, we’ll get…