May 27th Kampgrounds of America Satellite Media Tour netted a record 22 million media impressions in just two weeks. The tour was held at the Billings, Montana KOA Holiday, and featured KOA President & CEO Toby O’Rourke visiting live with…
Uptick in Business Began 3 Weeks Ago at Texas Campground John T. Baker II is a very patient man. The Texas native was a KOA franchisee for three years before he had the chance to turn a single spade of…
Kampgrounds of America used a Satellite Media Tour to promote camping throughout North America. The tour was held at the Billings, MT KOA Holiday and connected KOA with media outlets throughout the U.S. This year, KOA President & CEO…
A Few Minutes with Whitney Scott, VP of Marketing Take a few minutes to listen to our second installment of our VP of Marketing Whitney Scott, to discover a few reasons why more than 500 campgrounds have chosen to partner…
A Few Minutes with Whitney Scott, VP Of Marketing KOA’s Vice President of Marketing Whitney Scott, provides some quick tips on how to properly market your campground through a multi-channel strategy. This is the first of a two part series….
KOA commissioned a Special COVID-19 edition of the North American Camping Report to determine camper’s attitudes towards leisure travel as North America begins to re-open for business. The survey was conducted from April 27-30, 2020. The sampling methodology targeted a…
KOA VP of Franchise Services, Darin Uselman gives some quick tips on how to manage operations during these difficult times and the future outlook of camping. Watch the video here. This certainly isn’t “camping as usual,” but eventually, we’ll get…
As most of you know, last week the PPP program exhausted the $349 billion provided in the CARES Act enacted in late March. Small businesses are getting a second shot at receiving Paycheck Protection Program loans after President Donald…
KOA President & CEO Toby O’Rourke discusses the effects of the COVID-19 outbreak on the camping industry, and talks about what campground owners can expect in coming months. Click Here to watch the video. Kampgrounds of America’s leaders are working…
Chris Cutler and Gwyn Wathen from Recreation Adventures Company (owners and operators of several wonderful KOAs throughout the KOA system) figured out how to make a quick and easy “sneeze guard” that you can make yourself, to protect your workers….
The past month has been challenging for everyone in the campground business both operationally and financially. I have been impressed by the adaptability of campground owners working to bring their businesses through this situation. Likewise, it has been uplifting to…
With social-distancing now in place, many campgrounds are finding creative ways to check-in their guests remotely. At KOA, we reached out to several of our campgrounds to see what they were implementing, and we wanted to share these ideas with…