Kampgrounds of America used a Satellite Media Tour to promote camping throughout North America. The tour was held at the Billings, MT KOA Holiday and connected KOA with media outlets throughout the U.S.
This year, KOA President & CEO Toby O’Rourke spoke directly to news outlets in both live broadcasts and taped segments. O’Rourke’s message centered on the popularity of camping as the U.S. and Canada emerge from the effects of COVID-19 governmental limits on business. The broadcasts also utilized data from the recent 2020 North American Camping Report / North American Camping and the Effects of COVID-19.
Televised segments have aired on the national Fox Business Channel, as well as locally in Denver, CO; Lincoln, NE; Phoenix, AZ; San Francisco, CA; Sacramento, CA; Los Angeles, CA; Green Bay, WI; Indianapolis, IN; Cincinnati, OH; and Peoria, IL. Links to those segments are below.
Additional segments will air later in Chicago, IL; Philadelphia, PA; Houston, TX; Atlanta, GA; Miami, FL; Cleveland, OH; Baltimore, MD; Hartford, CT; Norfolk, VA; Tulsa, OK; Savannah, GA; Wausau, WI; and Tampa, FL.
Segments also appeared online at:
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