Kampgrounds of America Inc. (KOA) was recently named to Franchise Business Review’s first annual “Culture100” list. The list recognizes the top 100 franchise brands in a 2020 report on the Best Franchise Cultures. With over 500 locally and owned and operated campgrounds across the U.S. and Canada, KOA is a family-focused brand at its core. … Read more
KACEY MUSGRAVES, COUNTRY MUSIC’S LATEST “IT” GIRL, REMINISCES TO MEMORIES OF KOA IN HER LATEST HIT SONG. That’s why we at Kampgrounds of America were so thrilled and impressed when we discovered one of the major tracks on Musgraves’ album “Same Trailer Different Park,” is entitled “My House.” The song by the talented, Texas-born songwriter/performer … Read more
2020 NORTH AMERICAN CAMPING REPORT The annual North American Camping Report is an industry-leading research initiative that shares insights on the behaviors and attitudes of North American campers. The sixth iteration of the report – the 2020 edition – provides a detailed look at 2019 camping behaviors and trends across North America. The Report was … Read more
The Man With The Plans Doug Mulvaney, Director of Facilities Design, is the man with the plans at KOA. Whenever a new company-owned property or franchised RV park is built or upgraded, Doug is there with guidance, layout suggestions and advises on power requirements for the future camper. The September 2020 edition of RV News … Read more
Fall COVID-19 Edition of the North American Camping Report Shows Strong Camping Sector Growth Among a Tough Year for Travel Leisure travelers predicted in May that their first trip once COVID-19 travel restrictions were lifted would be a camping trip, and the results of the fall special edition of Kampgrounds of America’s annual North American … Read more
May 27th Kampgrounds of America Satellite Media Tour netted a record 22 million media impressions in just two weeks. The tour was held at the Billings, Montana KOA Holiday, and featured KOA President & CEO Toby O’Rourke visiting live with members of television, cable, radio, and internet media throughout the U.S. KOA has used satellite … Read more
Uptick in Business Began 3 Weeks Ago at Texas Campground John T. Baker II is a very patient man. The Texas native was a KOA franchisee for three years before he had the chance to turn a single spade of dirt to build his Austin East KOA Holiday campground. Now, he’s calling on that patience … Read more
Kampgrounds of America used a Satellite Media Tour to promote camping throughout North America. The tour was held at the Billings, MT KOA Holiday and connected KOA with media outlets throughout the U.S. This year, KOA President & CEO Toby O’Rourke spoke directly to news outlets in both live broadcasts and taped segments. O’Rourke’s … Read more
A Few Minutes with Whitney Scott, VP of Marketing Take a few minutes to listen to our second installment of our VP of Marketing Whitney Scott, to discover a few reasons why more than 500 campgrounds have chosen to partner with us and believe in the value we bring to their business year after year. … Read more
A Few Minutes with Whitney Scott, VP Of Marketing KOA’s Vice President of Marketing Whitney Scott, provides some quick tips on how to properly market your campground through a multi-channel strategy. This is the first of a two part series. There has never been a better time to partner with KOA with states beginning to … Read more