May 27th Kampgrounds of America Satellite Media Tour netted a record 22 million media impressions in just two weeks. The tour was held at the Billings, Montana KOA Holiday, and featured KOA President & CEO Toby O’Rourke visiting live with members of television, cable, radio, and internet media throughout the U.S. KOA has used satellite … Read more
Uptick in Business Began 3 Weeks Ago at Texas Campground John T. Baker II is a very patient man. The Texas native was a KOA franchisee for three years before he had the chance to turn a single spade of dirt to build his Austin East KOA Holiday campground. Now, he’s calling on that patience … Read more
Kampgrounds of America used a Satellite Media Tour to promote camping throughout North America. The tour was held at the Billings, MT KOA Holiday and connected KOA with media outlets throughout the U.S. This year, KOA President & CEO Toby O’Rourke spoke directly to news outlets in both live broadcasts and taped segments. O’Rourke’s … Read more
A Few Minutes with Whitney Scott, VP of Marketing Take a few minutes to listen to our second installment of our VP of Marketing Whitney Scott, to discover a few reasons why more than 500 campgrounds have chosen to partner with us and believe in the value we bring to their business year after year. … Read more
A Few Minutes with Whitney Scott, VP Of Marketing KOA’s Vice President of Marketing Whitney Scott, provides some quick tips on how to properly market your campground through a multi-channel strategy. This is the first of a two part series. There has never been a better time to partner with KOA with states beginning to … Read more
KOA commissioned a Special COVID-19 edition of the North American Camping Report to determine camper’s attitudes towards leisure travel as North America begins to re-open for business. The survey was conducted from April 27-30, 2020. The sampling methodology targeted a randomly selected sample of U.S. and Canadian households who participate in leisure travel. The good … Read more
KOA VP of Franchise Services, Darin Uselman gives some quick tips on how to manage operations during these difficult times and the future outlook of camping. Watch the video here. This certainly isn’t “camping as usual,” but eventually, we’ll get back to doing what we all do best — connecting people to the outdoors and … Read more
As most of you know, last week the PPP program exhausted the $349 billion provided in the CARES Act enacted in late March. Small businesses are getting a second shot at receiving Paycheck Protection Program loans after President Donald Trump signed the bill providing an additional $310 billion in funds for the program on … Read more
KOA President & CEO Toby O’Rourke discusses the effects of the COVID-19 outbreak on the camping industry, and talks about what campground owners can expect in coming months. Click Here to watch the video. Kampgrounds of America’s leaders are working closely with others in the camping industry to keep campgrounds open as essential businesses. Campgrounds … Read more
Chris Cutler and Gwyn Wathen from Recreation Adventures Company (owners and operators of several wonderful KOAs throughout the KOA system) figured out how to make a quick and easy “sneeze guard” that you can make yourself, to protect your workers. All you need is a piece of plexiglass and a few pieces of PVC pipe. … Read more