Embracing Diversity and Inclusion: KOA’s Commitment to a Brighter Future

At Kampgrounds of America (KOA), our commitment to Diversity, Equity, and Inclusion (DEI) extends far beyond words on paper. We believe the outdoors is fun and for everyone, and we’ve embraced a multifaceted approach to ensure that every camper, employee, and franchise partner feels a sense of belonging within the KOA community. Our DEI journey has become an integral part of our Corporate Social Responsibility (CSR) efforts, touching on various aspects that aim to make outdoor adventures accessible, diverse, and sustainable for all.

Change Agents for DEI
Our journey begins with education and action. In partnership with Be Better World, we’ve conducted comprehensive DEI workshops and established a robust training series for KOA DEI Change Agents. This initiative extends from our corporate office staff to our on-ground leaders, fostering ongoing understanding and empowerment. Our DEI change agents, equipped with specialized training, drive this work within their teams and throughout our organization, striving to create lasting change.

A New Premium VetFran Member: Honoring Veterans
As a proud VetFran member, KOA is dedicated to honoring the service and sacrifices of our nation’s heroes while fostering entrepreneurial success among veterans. This aligns seamlessly with our DEI goals, as we believe in harnessing the diverse perspectives and experiences that veterans bring to our campground network. By actively supporting veterans’ transition into the world of franchising, we contribute to both the camping industry and our commitment to DEI.

Empowering Future Leaders: Internship Program
Our commitment to DEI also extends to the next generation. Through our formal internship program, we introduce students to the idea of campgrounds as a profession early in their careers. This initiative not only provides them with real-life experience but also contributes to closing the workforce skill gap. We believe these students will play a vital role in shaping the future of camping.

Revamped Recruitment: Welcoming Diversity
Recognizing the diversity of talent in our community, we’ve relaunched the workatKOA.com website, making it accessible to more audiences. This move aims to attract a wide range of individuals, including couples, retirees, youth, and those seeking to travel and work at campgrounds. By extending our outreach to BIPOC and LGBTQ+ audiences, we’re fostering a more inclusive work environment.

Building Accessibility into Our Campgrounds
We’re dedicated to making our campgrounds more accessible to all, which includes understanding and building accessibility into our work and locations. This initiative encompasses innovative projects such as improved signage, autistic certification, campground design and technology partnerships, all aimed at enhancing the camping experience for individuals with diverse physical needs.

Inclusive Marketing Messaging
Our marketing efforts further reflect our commitment to DEI. Through diverse imagery and representation across all marketing channels, we aim to connect with our community authentically. From showcasing diverse guests to launching campaigns that inspire inclusivity, our marketing strategy underscores our mission to connect all people to the outdoors and each other.

By supporting DEI, KOA is opening up markets that may not have felt camping or campgrounds were an accessible option for them. This isn’t just a social responsibility; it’s better business in a multitude of factions. At KOA, our dedication to DEI is more than just a statement; it’s a daily practice. We invite you to be part of our community, where diversity, equity, and inclusion are celebrated, and where we work collectively towards a more inclusive and brighter future for all. Whether you’re an aspiring franchisee or a camper seeking unforgettable experiences, KOA welcomes you with open arms. Together, we’ll continue to create a camping world that truly belongs to everyone.

Kampgrounds of America, Inc. (KOA) is the world’s largest system of open-to-the-public campgrounds with 500+ locations across the U.S. and Canada united under the mission of “connecting people to the outdoors and each other.” The industry leader in outdoor hospitality, KOA’s family of campground brands – KOA Journey, KOA Holiday and KOA Resort – offer sites and amenities designed for every type of camping experience. In addition to unrivaled brand visibility, KOA offers campground owners unparalleled support, marketing, and technology. The company’s proprietary reservation software, K2, delivers campgrounds a completive advantage within the market. Founded in 1962 in Billings, Mont. and celebrated its 60th anniversary in 2022, KOA now serves more than a million camping families each year, who rely on the standards of excellence and unique outdoor adventures for which KOA is known. For more information, visit KOA.com.

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