The KOA Monthly Research Report, June edition, reveals strong summer camping intentions. Each month KOA (Kampgrounds of America) tracks camping incidence and behavior for all campers throughout the US and Canada on a month-by-month basis. This new reporting will evaluate the camping market from both a look back at the previous month, but also look forward and provide trends and projections into how the camping market is growing and changing.
The 2021 summer camping season is ready to push into full swing and campers across the country are turning out in record numbers. Forty-eight percent of all campers plan to get out this summer, resulting in 19.8 million camping households just over the 4th of July holiday alone. Some campers note they never camp over the 4th of July holiday (26% this year). Another 21% say they still have concerns over COVID and are waiting longer to get out. But something to note, 22% are reporting financial concerns as their reason for not camping over the holiday, which now outranks COVID concerns.
As plans begin to take shape for campers, summer cancellations are just 15%, with 62% who believe that camping is still the safest form of travel
Camping Accommodations For Summer
Percent of all camping households that have taken or are planning to take a trip
19.8 million households will get out on the 4th of July holiday
Overall we anticipate more than 53 million camping households by the end of 2021 based on this month’s trending data
For 2021, we are estimating an additional 4.8 million NEW campers that will try camping for the first time
Households that have camped in 2021
The KOA Monthly Research Report is part of KOA’s commitment to thought leadership to our industry and our franchisees.
Kampgrounds of America, Inc. (KOA) is the world’s largest system of open-to-the-public campgrounds with 500+ locations across the U.S. and Canada united under the mission of “connecting people to the outdoors and each other.” The industry leader in outdoor hospitality, KOA’s family of campground brands – KOA Journey, KOA Holiday and KOA Resort – offer sites and amenities designed for every type of camping experience. In addition to unrivaled brand visibility, KOA offers campground owners unparalleled support, marketing, and technology. The company’s proprietary reservation software, K2, deliver’s campgrounds a completive advantage within the market.
To learn more about joining the KOA Family of Campgrounds, contact us: