Marketing

Marketing

KOA is a marketing-driven organization built on the strength of the KOA brand. Our marketing activity is designed to attract new guests to KOA and increase loyalty of our existing camper base.

KOA.com

  • Real-Time Reservations through KOA.com – 20 million annual visitors provide over 40% of the overall reservations at KOA campgrounds and generates more than $100 million in annual registration revenue for our franchise owners.
  • Campground Pages – each KOA has its own landing page on KOA.com that allows franchisees to market their property’s amenities and activities to convert reservations.
  • Search Marketing – Traffic to KOA.com continue to grow each year due to constant attention to search engine optimization (SEO) and investment in search engine marketing (SEM).
  • KOA App – Our KOA Mobile App completes the digital circle for KOA owners.

Email and Social Media

  • The Greater Outdoors Blog – KOA’s online blog lies at the epicenter of KOAs online engagement efforts.
  • Email Marketing – Our email database numbers over 1 million campers that we reach monthly through our e-newsletter, the KOA Kompass.
  • Social Media – KOA is extremely active in social media with a sizable presence on Facebook, Twitter, YouTube, Pinterest and Instagram.

KOA Social Media Icons

Advertising and Promotions

  • KOA Directory – The KOA Directory and Quick Map is distributed to nearly 1.3 million campers annually.
  • Gift Card Program – The KOA gift card program enables guests to easily give the gift of camping to friends and family.
  • Advertising – KOA makes a large investment in digital, print and television advertising each year to maintain our position as the top brand in camping.

KOA’s 2016 National TV Campaign

  • What's Happening This Morning Behind the Yellow Sign
  • Whats Happening This Afternoon Behind the Yellow Sign
  • Whats Happening This Evening Behind the Yellow Sign

KOA Network Icons Small