The Brand

The Brand

KOA is truly an iconic brand that represents the best that camping has to offer. The Yellow Sign stands for quality, cleanliness and superior service delivered by trained campground professionals. We take great pride in our brand and take seriously the responsibility to protect it and market it in an impactful way.

Over one million households camp with KOA each year, one-third of which are members of our Value Kard Rewards loyalty program. Through a multi-channel national marketing approach that includes television, public relations and digital advertising, we are constantly increasing our reach and driving more business to our campgrounds. We also stay ahead of the curve by conducting on-going research on the expectations of the North American camper to ensure our campgrounds are best positioned to compete – and win – in any given market.