May 27th Kampgrounds of America Satellite Media Tour netted a record 22 million media impressions in just two weeks.
The tour was held at the Billings, Montana KOA Holiday, and featured KOA President & CEO Toby O’Rourke visiting live with members of television, cable, radio, and internet media throughout the U.S. KOA has used satellite media tours periodically over the years to promote Kampgrounds of America locations and camping overall. In 2019, a tour was held at the New Bern KOA Holiday in North Carolina.
Major city markets included in this year’s satellite media tour included Chicago, Cincinnati, Indianapolis, Hartford, Peoria, Philadelphia, Lincoln, Cleveland, Green Bay, Wausau, Norfolk, Houston, Tampa, Baltimore, Tulsa, Los Angeles, Savannah, Phoenix, Miami, Sacramento, Denver, San Francisco, and Atlanta. Several nationally-syndicated outlets were also included.
During nearly 30 separate interviews, O’Rourke presented data from the 2020 North American Camping Report that including information on consumer attitudes toward camping in light of the COVID-19 pandemic.
In total, the segments received 1,280 total airings including a national TV audience of 10,340,561; a local TV audience of 1,270,598; a radio audience of 2,160,000; an internet audience of 422,675; and an audience of 7,100,000 for a pre-taped audio news release.