What started as the vision of former KOA CEO Jim Rogers to provide actionable data not only for KOA but to be freely shared with the outdoor hospitality community has turned into the benchmark and definitive word on the scope of the outdoor hospitality market in North America. Through these ten years of consumer research … Read more
Steer your business to success by using social media to promote your campground. Recent reports find that 75% of people globally use social media to find travel inspiration and ideas. Platforms like Facebook and Instagram let you showcase your campground’s features and connect with potential guests who might not have heard of your business otherwise. With the … Read more
Camping is a popular family activity that many enjoy throughout the year, especially during summer. In 2021, over 25 million households went camping three times or more. Whether they’re cruising in an RV or staying put in a tent, families are a major demographic for campgrounds. The possibilities for fun are endless, especially if you have family-friendly … Read more
KOA’s Camping and Outdoor Hospitality Report shows that over the past decade, more than 41 million North American households have tried camping for the first time Through a decade of consumer research and insights, Kampgrounds of America, Inc. (KOA) has carefully observed the transformation of camping and outdoor hospitality from a simple outdoor activity into … Read more
Campsites are more than a weekend getaway. They are destinations for people to relax, enjoy quality family time and make lasting memories. Campground staff play a large role in guest experiences, so investing in quality customer service is vital. Continue reading for our top tips on hiring campground staff. Common Jobs at a Campground You … Read more
Kampgrounds of America, Inc.’s (KOA) latest monthly report showcases a significant uptick in travel bookings for the 2024 season, particularly among Gen Z campers. This increase points to a marked eagerness among travelers to secure their spot for future trips and emphasizes a desire to celebrate life’s milestones and foster relationships through shared outdoor experiences. … Read more
Kampgrounds of America, Inc. (KOA), a leader in outdoor hospitality for over 60 years, announces its latest digital innovation – the introduction of an AI-powered chatbot into KOA.com. The new KOA AI Chatbot is designed to meet and exceed the rapidly evolving expectations of today’s campers and travelers. According to the company’s June KOA Monthly … Read more
In a refreshing twist to year-end reports, Kampgrounds of America, Inc. (KOA) shares a new Odds and Ends research report, a compelling compilation of unconventional and underreported trends in the world of camping and outdoor travel from the past year. This report accompanies KOA’s January Monthly Report, offering a brief overview of camping activities in … Read more
Kampgrounds of America, Inc. (KOA), the world leader in outdoor hospitality, proudly announces a year of significant expansion, underscoring the organization’s resilience and adaptive strength in the evolving camping and outdoor hospitality industry. In 2023, KOA elevated the total number of operating KOA locations to 511 campgrounds by the end of the year. A key … Read more
Demonstrating excellence in the franchise and outdoor hospitality industry, Kampgrounds of America, Inc. (KOA) proudly announces its ranking as number one in its category in Entrepreneur’s 45th Annual 2024 Franchise 500. With an unprecedented 1,389 brands competing, KOA’s top spot underscores its commitment to quality and excellence. Entrepreneur’s Franchise 500 is renowned as the most … Read more