Our Camping & Outdoor Hospitality Report focused on the connection between wellness and the outdoors has launched. Since the inception of KOA’s annual camping research, campers have reported that physical and mental wellness benefits are the driving force behind their participation in camping. This report finds:
🌲 Over 9 million households plan to include a wellness experience this year. The most common activities include forest bathing (83%) and water-based activities (70%).
🌱 Millennials lead the charge for wellness, saying camping boosts their emotional well-being.
📵 65% of campers find the idea of a digital detox appealing.
🧘 Today’s campers seek simplicity and connection, preferring spontaneous and individualized experiences within nature verse structured activities.
Discover more about how spending time in the outdoors nurtures wellness and wellbeing in our full report.
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
To learn more about joining the KOA Family of Campgrounds, contact us:
CALL US (406) 709-3536
EMAIL US: FRANCHISESALES@KOA.NET