Kampgrounds of America, Inc. (KOA), the world leader in outdoor hospitality, proudly announces a year of significant expansion, underscoring the organization’s resilience and adaptive strength in the evolving camping and outdoor hospitality industry. In 2023, KOA elevated the total number of operating KOA locations to 511 campgrounds by the end of the year.
A key factor in KOA’s success has been the sales team’s progress, with 12 conversions of independent parks and the signing of eight new construction contracts, resulting in 20 agreements in 2023. This effort marked a significant rise from 14 agreements in the previous year.
“KOA is the go-to partner for conversion and new build campgrounds,” said chief acquisitions officer Chris Fairlee. “The equation is easy for owners to see how our brand and services set them up for success and create operational efficiencies.”
The organization also maintains a robust pipeline for future expansions, including six parks in the process of converting to a KOA and 26 new construction franchise campgrounds. KOA also has three owned properties earmarked for KOA campground development. With a healthy franchise renewal rate of 95%, KOA could easily reach 550 campgrounds in the next few years.
“The combination of high renewal rates amongst our existing franchisees, along with the healthy influx of new franchisees and new campgrounds, is a clear indication that KOA is meeting the needs of our customers – both campers and franchisees alike,” said Toby O’Rourke, president and CEO of Kampgrounds of America, Inc. “Our comprehensive range of services, from marketing and KOA.com to campground design and our proprietary Property Management System, K2, we are undoubtedly valuable at every stage of our franchisees’ business lifecycle. I am incredibly proud of what our teams have accomplished and am excited for what 2024 and beyond holds for KOA.”
As KOA moves into 2024, the company remains dedicated to enhancing outdoor experiences for campers and supporting campground owners and operators with its world-class services. This continuous expansion solidifies KOA’s position as a frontrunner in the outdoor hospitality sector.
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, Inc. (KOA) has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately owned, open to the public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Translated to “Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
To learn more about joining the KOA Family of Campgrounds, contact us:
CALL US (800) 548-7239
EMAIL US: FRANCHISESALES@KOA.NET