New Camping Data Indicates Healthy Holiday Outlook

Following the release of Kampgrounds of America’s (KOA) annual North American Camping Report in April, new monthly research will continue to track camping incidence and behavior across all North American campers. The KOA Monthly Research Report – May Edition indicates more than 17.8 million households will kick off their summer camping season over Memorial and Victoria Day weekends*.

While most campers plan to camp only over the holiday weekend, 24% indicate extending their trip by either a day or two or the entire week before or after the long weekend. Additional Memorial and Victoria Day findings include campers’ preferred type of campground, top U.S. States and Canadian Provinces, and reasons for – and what’s keeping them from – camping.

 

Based on the new monthly cadence of data, the KOA Monthly Research Report projects camping incidence for 2021 will surpass a record year in 2020. It is estimated that over 52.5 million households will camp this year and that 4.3 million new households will try camping for the first time.

“As the travel industry continues to rebound from the pandemic, we believe it is important to closely monitor campers’ behavior and sentiment toward camping and travel in general,” said Toby O’Rourke, president and CEO of Kampgrounds of America. “Campers continue to indicate that they feel camping is safer than other forms of travel. This, coupled with lower rates of COVID-19 impacting summer camping plans, gives us a positive outlook for a strong camping season ahead.”

Other key camping industry indicators to be tracked include participation, incidence and future intent, campers’ preferred destinations, and the impact of the pandemic on camping behavior.

To view the full findings of the KOA Monthly Research Report – May Edition, future editions and review the research methodology, visit the KOA Press Room

To learn more about joining the KOA Family of Campgrounds, contact us:

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* Research conducted with a randomly selected cross-section of U.S. and Canadian households in early May. Some Canadian Provinces are still under COVID-19 travel restrictions, which may inhibit camping.