Since the inception of our annual industry report a decade ago, the growth in family camping has continued to provide generational opportunities for the future. KOA’s Families and Kids edition of the 2024 Camping & Outdoor Hospitality Report dives deeper into the more than 118 million families who camped between 2020 and 2023.
👨👩👧 More than 3/4 of family campers say that camping improves their relationships.
👨🏽👩🏽👧🏽👧🏽 New camping families are more diverse; 38% are white compared to 62% of experienced family campers.
👴🏼 37% of grandparents take their grandkids on at least one camping trip without the children’s parents.
⛺ Family campers tend to be more avid, with 34% taking three or more trips in 2023 (compared to 23% of non-family campers).
🏊🏻♀️ Families who camp at campgrounds with a lot of services and amenities are some of the most satisfied, with 80% saying their experience was highly favorable.
Read the full report HERE
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
To learn more about joining the KOA Family of Campgrounds, contact us:
CALL US (406) 709-3536
EMAIL US: FRANCHISESALES@KOA.NET