Who is the North American camper? KOA’s Camper Profile, the sixth release of the 2024 Camping & Outdoor Hospitality report series, shines more light on the millions who call themselves campers and how the camping audience has changed over the last decade. Findings include:
📈 Camping households have increased by 68% since 2014, resulting in over 53.6 million active camping households in 2023.
👨👩👧 60% of campers began camping before age 18, fostering a lifelong love for the outdoors.
⛺ The average camper spends 6.7 nights camping annually and expends $156 a day in local communities.
🛜 New campers are more diverse and connected, with 48% considering Wi-Fi the most important campground amenity.
>> Learn more about campers in our full report
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
To learn more about joining the KOA Family of Campgrounds, contact us:
CALL US (406) 709-3536
EMAIL US: FRANCHISESALES@KOA.NET