2024 Camping & Outdoor Hospitality Report: Campground Modernization

Over the past decade, the landscape of camping and outdoor hospitality has evolved with new technologies, innovation, and market entrants with different travel goals. Our Campground Modernization study, part of KOA’s 10-part Camping & Outdoor Hospitality Report, takes a holistic look into these changes shaping the present and future of our industry.

šŸ” Modern campers express interest in a variety of camping accommodations, leading to a rise in diverse campground offerings. If money were not an obstacle, most campers (51%) would prefer glamping.

šŸ›œ Wi-Fi, once an optional utility, is the most important amenity for many campers, with 48% sharing it, which is very important when choosing a campground.

šŸ¤– Almost half of campers (46%) are using AI to assist with trip planning. Gen Z (68%) and millennials (59%) are the most likely to have used AI for camping.

šŸš— Nearly one-fourth of campers own an EV (24%), compared to only 4% of non-camping leisure travelers. Four out of 10 EV-owning campers say they are more likely to camp at campgrounds that offer charging stations.

Read the full report HERE

 

ABOUT KAMPGROUNDS OF AMERICA

Kampgrounds of America, Inc.Ā has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of ā€œconnecting people to the outdoors and each other,ā€ the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the worldā€™s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020.Ā  Literally meaning ā€˜Love of Land,ā€ the brand focuses on delivering a refined and upscale outdoor experience. For more information, visitĀ KOA.comĀ andĀ TerramorOutdoorResort.com.

To learn more about joining the KOA Family of Campgrounds, contact us:

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