The Kampgrounds of America, Inc. (KOA) Monthly Research Report – December Edition estimates that camping expects another record year, with 58 million households camping at least once. The outlook for 2023 also looks healthy as 87% of campers plan to include the activity in their New Year’s resolutions, most of which say they would like to increase their trips. Bolstering Kampgrounds of America, Inc.’s annual North American Camping Report released each spring, the latest edition of the monthly report suggests a continuation of camping’s popularity.
Looking to the new year, the report highlights what campers would like to do as they venture out in 2023. Dramatically outpacing other camping resolutions, 41% of campers hope to take more camping trips next year. Comparatively, 29% resolve to take more extended trips, regardless of mode of travel, while a similar proportion (28%) just want to get outdoors more often.
When looking at why people camp, there is a notable shift pre and post-COVID-19. Currently, 86% of campers say they like to camp to escape the stress of everyday life, an 11-point increase from pre-pandemic responses. A similar number (85%) choose to camp to relax and not feel like they need to be somewhere, up from 76%. The most significant jump occurred among those who say camping allows them to let loose and blow off steam, up from 57% to 73%. According to the report, 52% of respondents indicate that spending time outside will be more important in 2023—this indexed highest among millennials (58%).
Kampgrounds of America, Inc. (KOA) is the world’s largest system of open-to-the-public campgrounds with 500+ locations across the U.S. and Canada united under the mission of “connecting people to the outdoors and each other.” The industry leader in outdoor hospitality, KOA’s family of campground brands – KOA Journey, KOA Holiday and KOA Resort – offer sites and amenities designed for every type of camping experience. In addition to unrivaled brand visibility, KOA offers campground owners unparalleled support, marketing, and technology. The company’s proprietary reservation software, K2, deliver’s campgrounds a completive advantage within the market.
To learn more about joining the KOA Family of Campgrounds, contact us: