This year there were some major external factors driving changes in the travel space, including COVID-19, rising gas prices and inflation. In the KOA Monthly Research Report – November Edition we see that 74% of campers made at least one type of adjustment to their plans due to these external factors.
Our research from the summer shows that more than three-in ten campers camped more in 2022 by decreasing other travel options. Others modified their trips to travel closer to home, stayed at one destination longer, and/or spent less daily while on their trips. Among those who replaced other forms of travel with camping, eight-out-of-ten made some type of adjustment.
As campers begin to plan for their 2023 leisure trips, their intentions are to get out and explore. We’re also seeing that more than half of the campers have already started planning their 2023 trips or will begin in the next 30 days. GenX is the most avid traveler segment across the entire year (54%), regardless of the leisure travel option.
Kampgrounds of America, Inc. (KOA) is the world’s largest system of open-to-the-public campgrounds with 500+ locations across the U.S. and Canada united under the mission of “connecting people to the outdoors and each other.” The industry leader in outdoor hospitality, KOA’s family of campground brands – KOA Journey, KOA Holiday and KOA Resort – offer sites and amenities designed for every type of camping experience. In addition to unrivaled brand visibility, KOA offers campground owners unparalleled support, marketing, and technology. The company’s proprietary reservation software, K2, deliver’s campgrounds a completive advantage within the market.
To learn more about joining the KOA Family of Campgrounds, contact us: