Author Archive | Larry Brownfield

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KOA Hosts Successful Virtual Buyer’s Workshop

More than 70 potential new campground owners attended the first-ever virtual Kampgrounds of America Buyer’s Workshop, held online Friday, October 23 and Saturday, October 24, 2020. KOA has hosted highly successful in-person Buyer’s Workshops for decades at various KOA locations, but the COVID-19 pandemic made it necessary to utilize new technology and take the Workshop […]

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2020 NORTH AMERICAN CAMPING REPORT: Including Updates

2020 NORTH AMERICAN CAMPING REPORT The annual North American Camping Report is an industry-leading research initiative that shares insights on the behaviors and attitudes of North American campers. The sixth iteration of the report – the 2020 edition – provides a detailed look at 2019 camping behaviors and trends across North America. The Report was […]

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RV News: Article Highlights Doug Mulvaney’s Expertise

The Man With The Plans Doug Mulvaney, Director of Facilities Design, is the man with the plans at KOA. Whenever a new company-owned property or franchised RV park is built or upgraded, Doug is there with guidance, layout suggestions and advises on power requirements for the future camper. The September 2020 edition of RV News […]

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2020 NACR Fall

NEW TRAVEL RESEARCH SHOWS 2020 CAMPING INTEREST, ACTIVITY EXCEEDED SPRING PREDICTIONS

Fall COVID-19 Edition of the North American Camping Report Shows Strong Camping Sector Growth Among a Tough Year for Travel Leisure travelers predicted in May that their first trip once COVID-19 travel restrictions were lifted would be a camping trip, and the results of the fall special edition of Kampgrounds of America’s annual North American […]

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Satellite Media Tour Nets Nearly 22 Million Impressions

May 27th Kampgrounds of America Satellite Media Tour netted a record 22 million media impressions in just two weeks. The tour was held at the Billings, Montana KOA Holiday, and featured KOA President & CEO Toby O’Rourke visiting live with members of television, cable, radio, and internet media throughout the U.S. KOA has used satellite […]

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Explore

Campground Marketing Tips Part Two

A Few Minutes with Whitney Scott, VP of Marketing Take a few minutes to listen to our second installment of our VP of Marketing Whitney Scott, to discover a few reasons why more than 500 campgrounds have chosen to partner with us and believe in the value we bring to their business year after year. […]

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Explore

Campground Marketing Tips Part One

A Few Minutes with Whitney Scott, VP Of Marketing KOA’s Vice President of Marketing Whitney Scott, provides some quick tips on how to properly market your campground through a multi-channel strategy. This is the first of a two part series. There has never been a better time to partner with KOA with states beginning to […]

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The Camping Comeback!

KOA commissioned a Special COVID-19 edition of the North American Camping Report to determine camper’s attitudes towards leisure travel as North America begins to re-open for business. The survey was conducted from April 27-30, 2020. The sampling methodology targeted a randomly selected sample of U.S. and Canadian households who participate in leisure travel. The good […]

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